branding-  social life 

By LILLYAN NAREZ

Staff Writer 

Every day shoppers go to malls every day and buy things they think are “cute” or ” attractive”. This raises questions for the people that supply because the consumer is in charge of the demand. It’s what the consumer wants. Consumers usually look up to the flashier businesses because of their “name brand”; However the consumer is literally paying for a label. Usually, higher-priced materials are of the same quality as the lower brand.  A  pair of Vans can look as professional as  Gucci sneakers, it depends on style. At the end of the day, it has to do with the brand’s logo. Lots of consumers like to apply quality to the situation. In this case, what makes a gray t-shirt from Walmart any different from a gray t-shirt you saw on the runway. This is when quality is brand up. What kind of t-shirt is it? (cloth, spandex, cotton, fleece…Ect) Consumers are willing to pay more if it means that it benefits them more. Leaving the market with its Walmart economic impact on the market is more effective for the people than Targets. Are vans more comfortable than a ripoff Gucci version? At the end of the day, it’s all up to the consumer. (you) 🙂

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